Maria Palazzo

Economia e management dell'innovazione; Strategie d'impresa e marketing; Economia e gestione delle imprese; Economia digitale

L18 - Gestione di impresa

da concordare con la docente

20251.    Omidvar, Mohammadsadegh, Palazzo, Maria, Mediating role of Brand Reputation between Corporate Social Responsibility dimensions and Brand Equity in restaurant sector in the age of the metaverse. Corporate Reputation Review https://doi.org/10.1057/s41299-025-00224-7 2.    Gozde Mert, Bulent Akkaya, Maria Palazzo, Maria Antonella Ferri, Micozzi, A., Notari, F., Investigating the relationships among organizational policy, strategic planning performance, and business ethics in manufacturing and service industries, International Entrepreneurship and Management Journal, (ANVUR: A) ACCETTATO3.    Lucarelli, C., Marinelli, N., Micozzi, A., Palazzo, M., Covucci, C., & Sica, G. (2025). Analysing the influence of gender and gender diversity in network-building behaviour and entrepreneurial ecosystem. International Entrepreneurship and Management Journal, 1-30 - https://dx.doi.org/10.1007/s11365-025-01086-5 4.    MICOZZI - Dynamic interactions between entrepreneurial domains and outcomes: the evolution of ecosystems - Journal of Innovation & Knowledge (ANVUR: A) ACCETTATO5.    Caterina Lucarelli, Nicoletta Marinelli, Alessandra Micozzi, Maria Palazzo, Claudia Covucci, Giusy Sica, NETWORK-BUILDING-BEHAVIORS AND ENTREPRENEURIAL ECOSYSTEM: THE ROLE OF GENDER AND GENDER DIVERSITY (ANVUR: A) Journal of Innovation & Knowledge - ACCETTATO6.    Li, D., Gong, C., Palazzo, M., & Yousaf, Z. (2025). Unleashing Enviropreneurship Toward Innovation: Unraveling Frugal Innovation and Green Innovation Through Zero Waste Management in Circular Economy. Corporate Social Responsibility and Environmental Management.

2024 7.    Hammouch, H., Manta, O., & Palazzo, M. (2024). Adapting Management Control Systems to Organizational Contingency Factors: A Study of Moroccan Industrial Companies. Businesses, 4(4), 883-898.8.    Sica, G., Palazzo, M., Micozzi, A., & Ferri, M. A. (2025). Leveraging on cultural and creative industries to foster social innovation: A bibliometric analysis. Journal of Innovation & Knowledge, 10(1), 100649. (ANVUR: A) (1* ABS) 9.    Sharma, N., & Palazzo, M. (2024). From anxiety to action: the role of eco-anxiety and eco-advertisement in promoting pollution escape tourism. International Journal of Advertising, 1-27 - (ANVUR: A) (2* ABS) 10.    Anujan, A., Foroudi, P. and Palazzo, M. (2024), "Rethinking digital entrepreneurship in a digital transformation era: leveraging on brand avatars to boost brand experiences and loyal communities", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-03-2024-0325 (ANVUR: A) (1* ABS) 11.    Bakeshlo, Z. A., Omidvar, M., & Palazzo, M. (2025). Unethical Pro-Organizational Behavior in Iranian Organizations: A Qualitative Exploration of Consequences. In Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship (pp. 83-106). IGI Global Scientific Publishing.12.    Bulent Akkaya, Maria Palazzo, The Impact of Knowledge Management Process On Organizational Performance Of Manufacturing Firms In Indonesia: The Mediating Role of Technological Innovation, Knowledge and Process Management, https://mc.manuscriptcentral.com/kpm. https://doi.org/10.1002/kpm.179513.    Iza GIGAURI; Maria PALAZZO; Antonella FERRI; Linking Strategic Communication and Sustainability Reporting. Exploring Corporate Websites of Georgian Banks; Sinergie Italian Journal of Management- Vol. 42, Issue 314.    Rehman, A. U., Manika, D., Foroudi, P., & Palazzo, M. (2024). Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the United Kingdom. In Business Strategies and Ethical Challenges in the Digital Ecosystem (pp. 55-77). Emerald Publishing Limited.15.    Dissanayake, H., Manta, O., Iddagoda, A., & Palazzo, M. (2024). AI applications in business: Trends and insights using bibliometric analysis. The International Journal of Management Education, 22(3), 101075 (ANVUR: A) (1* ABS)16.    Javad Izadi, Manita Kaur Shetra, Pantea Foroudi, Maria Palazzo, The Effect of CSR on Corporate Financial Performance, considering the Role of Female Representation in the Retail Industry, CSR and environmental management, 1-16, https://doi.org/10.1002/csr.3045 (ANVUR: A) (1* ABS)17.    Panait, M. C., Apostu, S. A., Gigauri, I., Confetto, M. G., & Palazzo, M. (2024). Defeating the Dark Sides of FinTech: A Regression-Based Analysis of Digitalization’s Role in Fostering Consumers’ Financial Inclusion in Central and Eastern Europe. Risks, 12(11), 178.18.    Dissanayake, H., Manta, O., Dissabandara, D. B. P. H., Ajward, A. R., Perera, K. L. W., & Palazzo, M. (2024). A systematic literature review on the relationship between corporate governance and corporate sustainability. Environment, Development and Sustainability, 1-22. https://doi.org/10.1007/s10668-024-05384-w19.    Manta, O.; Palazzo, M. Transforming Financial Systems: The Role of Time Banking in Promoting Community Collaboration and Equitable Wealth Distribution. FinTech, 2024, 3, 407–423. https://doi.org/10.3390/fintech303002220.    Omidvar, M. and Palazzo, M. (2024), "Investigating the impact of restaurants’ CSR activities on customer satisfaction: a focus on CSR dimensions", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-01-2024-0028 (ANVUR: A) (1* ABS)21.    Jaffari, A.A., Foroudi, P., Palazzo, M. and Akbari, M. (2024), “Enriching the concept of employer branding: investigating its impact in the service sector”, Employee Relations, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ER-02-2024-0076 (ANVUR: A) (1* ABS)22.    Gigauri, I., Palazzo, M., Apostu, S. A., & Siano, A. (2024). Revealing intelligent packaging for food products from consumers’ point of view in Georgia. British Food Journal, 126(10), 3718-3739. (ANVUR: A) (1* ABS)23.    Palazzo M. & Notari F. (2024), Big data per l’open innovation. Trends, opportunità e nuove sfide per i decision makers nel mercato del lavoro, Giappichelli. ISBN/EAN 979-12-211-0685-5 ISBN/EAN 979-12-211-5687-4 (ebook - pdf)24.    Vai Rawool; Pantea Foroudi; Maria Palazzo; (2024) AI-powered voice assistants: the role of Alexa in building Consumer Trust and Brand Loyalty; Electronic Commerce Research, 1-33.25.    Ferrari, G., Tan, Y., Diana, P., & Palazzo, M. (2024). The Platformisation of Cycling—The Development of Bicycle-Sharing Systems in China: Innovation, Urban and Social Regeneration and sustainability. Sustainability, 16(12), 5011.26.    Z. Yousaf, M. Palazzo, (2024) E-Commerce Marketing Capabilities towards distined Strategic Performance: Customer Engagement and Moderating Role of E-Trust in Emerging Economy, Journal of the Knowledge Economy - accepted27.    Palazzo M., Foroudi P., Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, Routledge Publishing Limited, manuscript, DOI: 10.4324/978100338859328.    Palazzo M., Foroudi P., chapter 1: Introducing “Contemporary Marketing and Consumer Behaviour in Sustainable Tourism”, Routledge Publishing Limited, manuscript, Book chapter. DOI: 10.4324/9781003388593-129.    Cai, P., Foroudi, P., & Palazzo, M. Boosting brand management through urban tourism: A focus on Chaozhou, China. In Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (pp. 99-120), Routledge Publishing Limited, manuscript. Book chapter, DOI: 10.4324/9781003388593-830.    Iza Gigauri, Catalin Popescu, Maria Palazzo, Sustainability Initiatives in Tourism and Marketing of Sustainable Tourism Destination, in Marketing and Consumer Behaviour in Sustainable Tourism (pp. 121-140), Routledge Publishing Limited, manuscript. Book chapter. DOI: 10.4324/9781003388593-931.    Tawshik Tanvir, Pantea Foroudi, Maria Palazzo, Linking celebrity endorsement and sports apparel. A focus on British customers in sports industry, in Marketing and Consumer Behaviour in Sustainable Tourism (pp. 175-191), Routledge Publishing Limited, manuscript. Book chapter. DOI: 10.4324/9781003388593-1332.    Evelyn Jennifer Bedu, Pantea Foroudi, Maria Palazzo, Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana, in Marketing and Consumer Behaviour in Sustainable Tourism (pp. 208-222), Routledge Publishing Limited, manuscript, under review, Book chapter DOI: 10.4324/9781003388593-1533.    Mandeep Kaur, Foroudi P., Palazzo M., “Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability”. Qualitative Market Research: An International Journal. DOI 10.1108/QMR-10-2023-0140 (Journal Rating AIDEA 2015-2016: B) (CiteScore 2020: 2.5)34.    G. Sica; A. Ferri; A. Micozzi; M. Palazzo, Active citizens as driver for sustainable tourism, social innovation, and employee development in rural areas. The Sicilian case study Badia Lost and Found - European Regional Science Association (ERSA) - https://ersa.org/events/63rd-ersa-congress/35.    G. Sica; A. Micozzi; M. Palazzo; A. Ferri, Beyond data, the value of cultural social innovation: the living lab method for sustainable development, The 8th International Conference of Marketing, Strategy & Policy Research 2024, Goa, India, https://mspresearchcenter.com36.    Authors: Marco Ferretti (marco.ferretti@uniparthenope.it, Italy - University of Naples “Parthenope”), Maria Antonella Ferri (a.ferri@unimercatorum.it, Italy - University Mercatorum - Rome), Giuseppe La Ragione (giuseppe.laragione001@studenti.uniparthenope.it, Italy - University of Naples “Parthenope”), Maria Palazzo (maria.palazzo@unimercatorum.it), Francesco Parola (f.parola@autorita-trasporti.it), Marcello Risitano (marcello.risitano@uniparthenope.it, Italy - University of Naples “Parthenope”), Sinergie SIMA Conference 2024. SIMA GIUGNO 2024: Title: Exploring the Metaverse from the consumer perspective: insight from a systematic literature review. Sinergie-SIMA 2024 Management Conference - Management of Sustainability and well-being for Individual and Society37.    Authors: Giusy Sica (giusysica@hotmail.com, Italy - University Mercatorum - Rome), Alessandra Micozzi (alessandra.micozzi@unimercatorum.it), Maria Antonella Ferri (a.ferri@unimercatorum.it, Italy - University Mercatorum - Rome), Maria Palazzo (maria.palazzo@unimercatorum.it), Sinergie SIMA Conference 2024. SIMA GIUGNO 2024: Title: An improved framework for social sustainability: a bottom-up approach to boost social innovation and sustain employability. Sinergie-SIMA 2024 Management Conference - Management of Sustainability and well-being for Individual and Society38.    Gianpaolo Basile (gianpaolo.basile@unimercatorum.it, Italy - University Mercatorum - Rome), Maria Palazzo (maria.palazzo@unimercatorum.it), Maria Antonella Ferri (a.ferri@unimercatorum.it, Italy - University Mercatorum - Rome), Mario Tani (mario.tani@unina.it, Italy - University of Naples “Federico II”), Sinergie SIMA Conference 2024. SIMA GIUGNO 2024: Title: Metaverse in social innovation: developing trends to support marginal areas sustainable growing. Sinergie-SIMA 2024 Management Conference - Management of Sustainability and well-being for Individual and Society

-Fellow of the HEA: achieved the 06/11/2012 at the University of Bedfordshire (course attended 01/11/2011-22/11/2012)-Associate Fellow recognition of the HEA: achieved the 10/04/2012 at the University of Bedfordshire (course attended 01/09/2010-01/07/2011)

RELATORE A CONGRESSI E CONVEGNI NAZIONALI E INTERNAZIONALI-    13th International Conference on Corporate and Marketing Communications. April 24-26, 2008. Hosted by: Faculty of Social Sciences, University of Ljubljana, Slovenia.-    Conference in Corporate Communication International at Baruch College/CUNY Conference on Corporate Communication 2008 Friday, June 6 – Monday, June 9, 2008. Wroxton College, Wroxton, Oxfordshire, UK.-    14th International Conference on Corporate and Marketing Communications. April 23-24, 2009. Hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus.-    Academy of Marketing Annual Conference 2009 - Conference: 7th to 9th July 2009. Colloquium: 6th to 7th July 2009. Hosted by: Leeds Metropolitan University, Leeds Metropolitan University, UK.-    Convegno annuale di Sinergie: “La Governabilità dei sistemi complessi tra creazione e distruzione di valore. L’impresa e oltre l’impresa”, Sapienza Università di Roma, 22 e 23 ottobre 2009.-    2nd Annual EuroMed Conference - October 26-28, 2009 - University of Salerno-    1st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Mapping and Expanding the Scope of Corporate Marketing. 15th and 16th February 2011-    XXIII Sinergie annual Congress November 10-11, 2011 - IULM University, Milan, Italy.-    International Colloquium on Corporate Branding, Identity and Reputation, February 15-16 2011, Zurich, Switzerland.-    CMC 2013. 18th International Conference on. Corporate and Marketing. Communication. Hosted by: University of Salerno, Italy. April 11-12, 2013, ISBN: 9788890687365. -    XXVII Convegno annuale di Sinergie - Heritage, management e impresa: quali sinergie? Università degli Studi del Molise 9-10 luglio (2015) Università degli Studi del Molise-    Convegno annuale di Società Italiana (2016) Marketing Marketing & Retail nei mercati che cambiano Università degli Studi di Cassino e del Lazio Meridionale 20-21 Ottobre -    7th Global Innovation and Knowledge Academy (GIKA 2017), 28 - 30 June 2017, Lisbon, Portugal.-    SIM Conference 2018, XV CONVEGNO ANNUALE DELLA SOCIETA’ ITALIANA MARKETING, Università degli Studi di Bari Aldo Moro, 18 - 19 Ottobre 2018-    XIX International Congress on Public and Nonprofit Marketing, “Sustainability: New Challenges for Marketing and Socioeconomic Development”, from 2nd July to 4th July, 2020, León-Ponferrada (Spain) (https://www.aemark.org/index.php/es-es/component/content/article/89-noticias/531-call-for-papers-19th-international-congress-on-public-and-nonprofit-marketing-online-virtual-presentation-2-4-july-2021?Itemid=558) (on‐line conference)-    The 3rd International Conference on Economics and Social Sciences Innovative models to revive global economy October 15-16, 2020, Bucharest University of Economic Studies, Romania (https://icess.ase.ro/publication-opportunities/archive/icess-2020/) (on‐line conference)-    11 th Annual International Scientific Conference, “Victor Slăvescu” Centre for Financial and Monetary Research, Romanian Academy (http://www.icfm.ro/Call%20for%20papers%20FME%202023.pdf) (on‐line conference)-    2nd International Conference Global Ethics ‐ Key of Sustainability (GEKoS) held on May 14th, Bucharest, Romania. Awarded by EBEN‐RO May, 2021 (https://eben-net.org/about-us/) (on‐line conference)-    SIM Conference 2022. XIX Convegno Annuale della Societa’ Italiana Marketin, Salerno, 20-21 ottobre 2022-    Sinergie-SIMA 2023 Conference Sinergie-SIMA Management Conference Proceedings, Rediscovering local roots and interactions in management, Bari, 29-30 June 2023-    SIM CONFERENCE 2023 (XX SIM CONFERENCE Marketing per il benessere, la salute e la cura), Firenze, 19-20 ottobre 2023-    Technical Committee Members. 2023 6th International Conference on E-Business, Information Management and Computer Science December 30 - 31, 2023 https://www.ebimcs.org (on‐line conference)-    The 8th International Conference of Marketing, Strategy & Policy Research 27thMarch- 29thMarch 2024 (on‐line conference) (Connecting the Dots 22 March 2024 (Online Conference) https://mspresearchcenter.com/msp2024/-    Conferenza internazionale Marketing Strategy & Policy Research  con un extended abstract dal titolo “Beyond data, the value of cultural social innovation: the living lab method for sustainable development” (22.03.2024) Il paper ha ricevuto dal comitato scientifico il premio come “Best impact paper” per MSP2024;-    Conferenza internazionale con short paper per SIMA 2024 dal titolo “An improved framework for social sustainability: a bottom-up approach to boost social innovation and sustain employability”, data prevista per la conferenza (13-14.06.2024);-    Conferenza internazionale Navigating the AI Nexus: The 2nd International Conference, extended abstract dal titolo “Can virtual co-creation spark real-world projects? Exploring Social Innovation in the Metaverse”, data prevista per la conferenza: (9.07.2024). Premio  PhD best paper presentation -    Conferenza internazionale Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts, extended abstract dal titolo “ COBOTS and Communities: new opportunities for social and local development “, data conferenza: (13.06.2024)-    Conferenza internazionale Business, Entrepreneurship & Innovation, con paper dal titolo NETWORK-BUILDING-BEHAVIORS AND ENTREPRENEURIAL ECOSYSTEM: THE ROLE OF GENDER AND GENDER DIVERSITY, da prevista (27.06.2024)-    Conferenza internazionale ERSA 2024 con un extended abstract dal titolo “Active citizens as driver for sustainable tourism, social innovation, and employee development in rural areas. The Sicilian case study Badia Lost and Found”, data prevista per la conferenza (26.08.2024);-    Gest-editor per la sessione speciale dal titolo “The role of young people in building up sustainable development practices for inner and rural areas” (ERSA Conference 2024)-    Conferenza internazionale Horizons of Sustainability: The power of creative innovation for transformation of rural and non-urban futures” con un extended abstract dal titolo “The Ostuni Rural Living Lab: A Model for Community-Driven Cultural Social Innovation”, data della conferenza 25.09.2024

RELATORE A CONGRESSI E CONVEGNI NAZIONALI E INTERNAZIONALI-    13th International Conference on Corporate and Marketing Communications. April 24-26, 2008. Hosted by: Faculty of Social Sciences, University of Ljubljana, Slovenia.-    Conference in Corporate Communication International at Baruch College/CUNY Conference on Corporate Communication 2008 Friday, June 6 – Monday, June 9, 2008. Wroxton College, Wroxton, Oxfordshire, UK.-    14th International Conference on Corporate and Marketing Communications. April 23-24, 2009. Hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus.-    Academy of Marketing Annual Conference 2009 - Conference: 7th to 9th July 2009. Colloquium: 6th to 7th July 2009. Hosted by: Leeds Metropolitan University, Leeds Metropolitan University, UK.-    Convegno annuale di Sinergie: “La Governabilità dei sistemi complessi tra creazione e distruzione di valore. L’impresa e oltre l’impresa”, Sapienza Università di Roma, 22 e 23 ottobre 2009.-    2nd Annual EuroMed Conference - October 26-28, 2009 - University of Salerno-    1st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Mapping and Expanding the Scope of Corporate Marketing. 15th and 16th February 2011-    XXIII Sinergie annual Congress November 10-11, 2011 - IULM University, Milan, Italy.-    International Colloquium on Corporate Branding, Identity and Reputation, February 15-16 2011, Zurich, Switzerland.-    CMC 2013. 18th International Conference on. Corporate and Marketing. Communication. Hosted by: University of Salerno, Italy. April 11-12, 2013, ISBN: 9788890687365. -    XXVII Convegno annuale di Sinergie - Heritage, management e impresa: quali sinergie? Università degli Studi del Molise 9-10 luglio (2015) Università degli Studi del Molise-    Convegno annuale di Società Italiana (2016) Marketing Marketing & Retail nei mercati che cambiano Università degli Studi di Cassino e del Lazio Meridionale 20-21 Ottobre -    7th Global Innovation and Knowledge Academy (GIKA 2017), 28 - 30 June 2017, Lisbon, Portugal.-    SIM Conference 2018, XV CONVEGNO ANNUALE DELLA SOCIETA’ ITALIANA MARKETING, Università degli Studi di Bari Aldo Moro, 18 - 19 Ottobre 2018-    XIX International Congress on Public and Nonprofit Marketing, “Sustainability: New Challenges for Marketing and Socioeconomic Development”, from 2nd July to 4th July, 2020, León-Ponferrada (Spain) (https://www.aemark.org/index.php/es-es/component/content/article/89-noticias/531-call-for-papers-19th-international-congress-on-public-and-nonprofit-marketing-online-virtual-presentation-2-4-july-2021?Itemid=558) (on‐line conference)-    The 3rd International Conference on Economics and Social Sciences Innovative models to revive global economy October 15-16, 2020, Bucharest University of Economic Studies, Romania (https://icess.ase.ro/publication-opportunities/archive/icess-2020/) (on‐line conference)-    11 th Annual International Scientific Conference, “Victor Slăvescu” Centre for Financial and Monetary Research, Romanian Academy (http://www.icfm.ro/Call%20for%20papers%20FME%202023.pdf) (on‐line conference)-    2nd International Conference Global Ethics ‐ Key of Sustainability (GEKoS) held on May 14th, Bucharest, Romania. Awarded by EBEN‐RO May, 2021 (https://eben-net.org/about-us/) (on‐line conference)-    SIM Conference 2022. XIX Convegno Annuale della Societa’ Italiana Marketin, Salerno, 20-21 ottobre 2022-    Sinergie-SIMA 2023 Conference Sinergie-SIMA Management Conference Proceedings, Rediscovering local roots and interactions in management, Bari, 29-30 June 2023-    SIM CONFERENCE 2023 (XX SIM CONFERENCE Marketing per il benessere, la salute e la cura), Firenze, 19-20 ottobre 2023-    Technical Committee Members. 2023 6th International Conference on E-Business, Information Management and Computer Science December 30 - 31, 2023 https://www.ebimcs.org (on‐line conference)-    The 8th International Conference of Marketing, Strategy & Policy Research 27thMarch- 29thMarch 2024 (on‐line conference) (Connecting the Dots 22 March 2024 (Online Conference) https://mspresearchcenter.com/msp2024/-    Conferenza internazionale Marketing Strategy & Policy Research  con un extended abstract dal titolo “Beyond data, the value of cultural social innovation: the living lab method for sustainable development” (22.03.2024) Il paper ha ricevuto dal comitato scientifico il premio come “Best impact paper” per MSP2024;-    Conferenza internazionale con short paper per SIMA 2024 dal titolo “An improved framework for social sustainability: a bottom-up approach to boost social innovation and sustain employability”, data prevista per la conferenza (13-14.06.2024);-    Conferenza internazionale Navigating the AI Nexus: The 2nd International Conference, extended abstract dal titolo “Can virtual co-creation spark real-world projects? Exploring Social Innovation in the Metaverse”, data prevista per la conferenza: (9.07.2024). Premio  PhD best paper presentation -    Conferenza internazionale Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts, extended abstract dal titolo “ COBOTS and Communities: new opportunities for social and local development “, data conferenza: (13.06.2024)-    Conferenza internazionale Business, Entrepreneurship & Innovation, con paper dal titolo NETWORK-BUILDING-BEHAVIORS AND ENTREPRENEURIAL ECOSYSTEM: THE ROLE OF GENDER AND GENDER DIVERSITY, da prevista (27.06.2024)-    Conferenza internazionale ERSA 2024 con un extended abstract dal titolo “Active citizens as driver for sustainable tourism, social innovation, and employee development in rural areas. The Sicilian case study Badia Lost and Found”, data prevista per la conferenza (26.08.2024);-    Gest-editor per la sessione speciale dal titolo “The role of young people in building up sustainable development practices for inner and rural areas” (ERSA Conference 2024)-    Conferenza internazionale Horizons of Sustainability: The power of creative innovation for transformation of rural and non-urban futures” con un extended abstract dal titolo “The Ostuni Rural Living Lab: A Model for Community-Driven Cultural Social Innovation”, data della conferenza 25.09.2024

CSR; sustainability communication; Marketing; branding